Privacy Policy
How we handle your data. Straight talk, no corporate BS.
Last updated: June 6, 2025
Our Privacy Promise
We respect your privacy. We don't sell your data, we don't spam you, and we only collect what we need to serve you better. This policy explains exactly what we do with your information.
What Information We Collect
Information You Give Us
When you create an account, place an order, or contact us, you provide:
- • Name, email address, and phone number
- • Billing and shipping addresses
- • Payment information (securely processed by our payment partners)
- • Account preferences and subscription settings
- • Communication history with our support team
- • Product reviews and feedback
Information We Collect Automatically
When you use our website, we automatically collect:
- • Device information (browser type, operating system, IP address)
- • Usage data (pages visited, time spent, clicks)
- • Location data (general location based on IP address)
- • Cookies and similar tracking technologies
- • Referral source (how you found our website)
Information from Third Parties
We may receive information from:
- • Social media platforms (if you choose to connect your accounts)
- • Payment processors (transaction confirmations)
- • Shipping partners (delivery updates)
- • Marketing partners (campaign effectiveness data)
How We Use Your Information
Core Business Functions
- • Process and fulfill your orders
- • Manage your account and subscriptions
- • Handle payments and billing
- • Provide customer support
- • Send order confirmations and shipping updates
- • Process returns and refunds
Improving Our Service
- • Analyze website usage to improve user experience
- • Develop new products and features
- • Personalize your shopping experience
- • Conduct research and analytics
- • Test new website features and functionality
Marketing & Communication
- • Send promotional emails (only if you opt in)
- • Share product recommendations
- • Notify you about sales and special offers
- • Conduct surveys and gather feedback
- • Display targeted advertisements
Note: You can opt out of marketing communications anytime.
Legal & Security
- • Comply with legal obligations
- • Prevent fraud and abuse
- • Protect our rights and property
- • Ensure website security
- • Respond to legal requests
Information Sharing
We Don't Sell Your Data
Let's be crystal clear: we do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data is yours.
When We Do Share Information
We only share your information in these specific situations:
- • Service Providers: Payment processors, shipping companies, email services
- • Legal Requirements: When required by law or to protect our rights
- • Business Transfers: If we sell or merge our business (rare, but legally required disclosure)
- • With Your Consent: When you explicitly ask us to share information
Our Service Partners
We work with trusted partners who help us serve you better:
- • Payment Processing: Stripe, PayPal (they handle payment data securely)
- • Shipping: FedEx, UPS, USPS (they need addresses for delivery)
- • Email: Klaviyo (for newsletters and order updates)
- • Analytics: Google Analytics (for website improvements)
- • Customer Support: Zendesk (for managing support tickets)
All partners sign agreements to protect your data and use it only for their specific services.
Cookies & Tracking
What Are Cookies?
Cookies are small files stored on your device that help websites remember your preferences and improve your experience. Think of them as your website's memory.
Types of Cookies We Use
Essential Cookies (Required)
Keep your cart items, remember you're logged in, and ensure the website works properly.
Analytics Cookies (Optional)
Help us understand how you use our website so we can make it better.
Marketing Cookies (Optional)
Show you relevant ads and measure how effective our marketing campaigns are.
Preference Cookies (Optional)
Remember your choices like language, region, and other preferences.
Managing Cookies
You're in control of your cookies:
- • Use our cookie preference center to choose which types you allow
- • Adjust your browser settings to block or delete cookies
- • Note: Blocking essential cookies may affect website functionality
- • You can change your preferences anytime
Data Security
How We Protect Your Data
- • Encryption: All data transmitted is encrypted with SSL/TLS
- • Secure Storage: Data is stored on secure servers with access controls
- • Payment Security: We never store your full credit card details
- • Access Limits: Only authorized employees can access your data
- • Regular Audits: We regularly review and update our security measures
- • Compliance: We follow industry-standard security practices
Data Breach Response
If a data breach occurs that affects your personal information, we'll notify you within 72 hours and provide details about what happened, what data was involved, and what steps we're taking to resolve it.
Your Privacy Rights
Your Rights
You have the following rights regarding your personal data:
- • Access: Request a copy of the personal data we have about you
- • Rectification: Ask us to correct inaccurate information
- • Erasure: Request deletion of your personal data ("right to be forgotten")
- • Portability: Get your data in a machine-readable format
- • Restriction: Limit how we process your data
- • Objection: Object to certain types of processing
- • Withdraw Consent: Opt out of data collection you previously agreed to
How to Exercise Your Rights
To make a request regarding your personal data:
- Email us at privacy@drinkdirt.com
- Include your full name and the email associated with your account
- Specify which right you'd like to exercise
- We'll respond within 30 days
We may need to verify your identity before processing requests.
California Residents (CCPA)
If you're a California resident, you have additional rights:
- • Right to know what personal information we collect and how we use it
- • Right to delete personal information we have collected
- • Right to opt-out of the sale of personal information (we don't sell data)
- • Right to non-discrimination for exercising your privacy rights
Data Retention
How Long We Keep Your Data
- • Account Data: Until you delete your account or request deletion
- • Order History: 7 years for tax and accounting purposes
- • Marketing Data: Until you unsubscribe or request deletion
- • Website Analytics: 26 months (Google Analytics default)
- • Support Tickets: 3 years for quality assurance
- • Legal Data: As required by law
We regularly review and delete data that's no longer needed.
International Data Transfers
Our servers are located in the United States. If you're located outside the US, your information will be transferred to and processed in the US.
Safeguards for International Transfers
- • We use Standard Contractual Clauses approved by the European Commission
- • Our data processors commit to adequate data protection measures
- • We regularly assess the security of data transfer mechanisms
Children's Privacy
Age Restrictions
Our services are not intended for children under 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do:
- • We'll post the updated policy on this page
- • We'll update the "Last updated" date
- • For significant changes, we'll notify you by email
- • The new policy takes effect when posted
Contact Us
Questions about this Privacy Policy or how we handle your data? We're here to help.
Privacy Contact
123 Forest Floor Ave
Mushroom Valley, CA 90210
Response Times
- • Privacy requests: Within 30 days
- • General inquiries: Within 2 business days
- • Urgent matters: Within 24 hours